The brand is heavily inspired by its' urban surroundings and the city's fast-paced life.
We took model Abigail Sakari in the city centre of London, capturing Abigail as the light changed from early morning to evening red dew. We wanted to encapsulate the essence of Rue-L, that our garments are made to wear, made to last, from the start of the day to the end.
The series of images are photographed by a close collaborator of the brand, Rory Griffs.
Pictured here - The Flasher Dress, The Provocateur Top