RUE-L IS A WOMENSWEAR BRAND INSPIRED BY OUR URBAN AND DIVERSE SURROUNDINGS.
OUR GARMENTS COULD BE CONSIDERED A STREET/SPORTS HYBRID. THE SPORT?
A LONG DISTANCE SPRINT FROM APPOINTMENT TO APPOINTMENT.

WE CELEBRATE WOMEN’S PHYSICAL FORMS WITH OUR INTRICATE PATTERN CUTTING, TAILORED TO FLATTER AND SHOW OFF YOUR BODY. WE BUILD OUR PRODUCTS TO SUPPORT ALL BODY TYPES. OUR BODY CONSCIOUS STYLE
REJECTS FAST FASHION, INSTEAD CREATING PRODUCTS THAT ARE HARDWEARING AND SUSTAINABLE IN DESIGN. RUE-L PIECES ARE MADE TO BE WORN DAY IN, NIGHT OUT, OVER AND OVER AGAIN...
HENCE OUR MOTTO ‘MADE TO WEAR’.

OUR PACKAGING IS PLASTIC FREE. ALL PRODUCTS ARE SENT OUT IN BIODEGRADABLE PACKAGING ALONG WITH A CANVAS BAG DESIGNED FOR YOU TO REUSE AND REPURPOSE.